Makeup has always fascinated Genelle. Even as a child in the Pacific Northwest, she recognized how it could complement a face. Although her mother didn’t allow Genelle to wear cosmetics until she was in high school, her gift for selecting colors, highlighting stellar features and downplaying others stood out.

By 19, she landed her first beauty industry job in Portland teaching corporate wives how to apply makeup for social events. Genelle was hooked. Since then, she’s spent 21 years in the industry, working for notable companies such as Clarins, Estée Lauder and most recently makeup artist extrordinaire Bobbi Brown.

In fact, it was while working with Bobbi Brown at a Colorado event in 2003 when Genelle decided to focus her passion for makeup and skincare into her own business.

Face It Aesthetics offers everything a stunning face could need and what woman really want — clinical skincare and professional makeup application. Genelle believes that quality makeup starts with topnotch skincare. “I don’t care how much makeup is applied,” she says. “If the skin does not look good, the makeup won’t look good either.” Not only can you get everything from brow waxing to microdermabrasion, but Genelle can give you a post-treatment makeover.

Clients range from local news anchors to top models, but her favorite client is you. After all, ‘you’ inspired her own signature line of cosmetics, Y.O.U.! Mineral Cosmetics. “My greatest passion is teaching you to look like yourself, only unique,” she says.