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The Benefit Of Supporting Small Businesses By Shopping Local

Updated: Apr 29

I have read so many concerns by local businesses not having the business like they used to. I can't deny there has been a significant shift, as we all feel it. Local businesses play a vital role in our economy, and it is essential to show support. These small enterprises are the foundation of our communities and contribute significantly to economic development. Whether it's an independently owned cosmetic store or a dog washing establishment, fitness business or eatery, backing local businesses not only helps us succeed but also has a positive impact on our community. Because it can be more difficult for small businesses to stay relevant, they constantly have to work on adding new products to their shelves and new benefits for their customers. As an indie brand in Oregon I'd like to share some vital information about shopping local and how it impacts everyone. And I mean vital to our community!

A collage of business logos and names on a black background, including "City of Happy Valley," "Sublime Clothing," and "We Are Cake."

By supporting your local businesses, you are not only boosting the local economy but also adding to the charm of your neighborhood. When you shop at small businesses in your area, you are playing a part in maintaining a lively and diverse community. As a small business owner, I understand the importance of this and make it a point to support local businesses as well. Here are some compelling reasons to support local.


Benefits of Supporting Small Businesses is Way Beyond Shopping a local Business

In today's world, dominated by large corporations (chains), it's easy to overlook the power of small businesses. But beyond the friendly faces and local charm, supporting small businesses brings a surprising wealth of benefits, rippling outwards to positively impact your community, neighbor and the economy. Here's why you should consciously choose to shop small and local:


A woman speaks to a group in a bright room with tables displaying products. Attendees listen attentively, creating a focused atmosphere.
SPArty at Face It!

Community Cornerstones.  Small businesses are often the backbone of a community. They create jobs for your neighbors, sponsor local events /schools, and contribute to the unique character of your town. By supporting them, you're investing in the very fabric of your community. Small business owners tend to also sponsor, organize, and host local events to maintain a lively community. Trust me small businesses are doing this even if you personally do not hear about it.


Economic Engine. When you shop local businesses jobs are created. Did you know every dollar spent at a small business stays within the local community, unlike large corporations that funnel profits elsewhere. This local economic boost benefits everyone local.


Unique Products and Services. Small businesses often specialize in unique products, handcrafted goods, or services tailored to specific needs and wants. Like when I make a new product knowing my clientele needs it! Shopping small allows you to discover one-of-a-kind items and support local artisans who are passionate about their work.

A serene spa room with a treatment bed, soft white decor, floral wall art, and “flawless skin” text. Elegant chandeliers provide soft light.

Innovation and Choice.  Small businesses are nimble and responsive to customer needs. They're more likely to take risks on innovative products and cater to niche markets, fostering a diverse and dynamic marketplace.

Personalized Customer Service.  Small businesses prioritize building relationships with their customers. You'll experience a more personal touch, with friendly service and knowledgeable staff genuinely invested in your satisfaction. The value we see in you reflects on our value as a whole.


A collection of Face It Skin products on a white background, including serums, lotions, and creams. Labels highlight features and ingredients.

Environmental Responsibility. Many small businesses prioritize sustainable practices and source products locally, reducing our carbon footprint. Supporting us allows you to participate in a more environmentally conscious shopping experience. For example, Face It labels are printed in Lake Oswego, packaging California & Idaho while ingredients & manufacturing are 100% Oregon & USA crafted! I do this so our markets thrive! While the design of my label comes from a local graphic artist, Stilo Designs we use signage, note cards and more done by Olivia Grace Paper Co. another local business.


Makeup Artist carefully paints woman's eyelid with red, illustrating precision and calm concentration in a softly lit setting.

Building Relationships. Shopping small allows you to connect with the people behind the business. The beauty services I offer are very personal to myself and my clients! We care what you think and what you get from us!

Chic beauty bar with mirror, makeup, teal chair, and floral decor. Cozy black couch with colorful pillows, pink chairs, and a floral rug.
Personal private shopping and makeup room!

Supporting small businesses isn't just about getting a good deal; it's about making a conscious choice to create a positive impact. By shopping small, you're strengthening your community, fostering innovation, and investing in a more vibrant local economy. So next time you want to make a purchase, or walk into a chain, or buy from the big ecommerce store consider the ripple effect your decision can create. Choose small, and watch the positive waves spread outward!


You are also choosing quality over quantity. Small businesses prioritize craftsmanship and attention to detail, producing higher-quality products with care and expertise. By supporting small businesses you can ensure that you are getting exceptional-quality

products while contributing to the success of these local entrepreneurs. By consciously making these decisions, you are helping sustain your community's unique character while fostering entrepreneurship and innovation. Personally, I have always admired Louis Vuitton handbags, but I've recently shifted my perspective. Instead of seeking status symbols, I now prefer owning original pieces from indie brands, where each item carries a story of quality and sustainability. Did you know that Louis Vuitton destroys unsold bags to maintain exclusivity, preventing them from reaching those who cannot afford them? This exemplifies how large corporations, detached from their original roots, often prioritize status and profit over genuine value.


Woman applying makeup with a brush, smiling at a mirror in a bright room. Shelves and wall art in the background. Woman is Genelle Holub

Thank you to all who support local. You feed our passion, hard work and make us to want to keep going. I hope I've inspired you the next time you are in need of something special or simple yet impactful. Please share this blog to inspire others.


Genelle

Face It Founder

LCE, MUA, NCE

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1 Comment


alex mark
alex mark
Apr 28

It's so important to support local businesses and the unique offerings they bring to our communities. Just like you mentioned the effort they put into new products, local beauty stores might consider partnering with private label skincare and white label skincare manufacturers to create their own branded lines. This allows them to offer unique products tailored to their local clientele, adding another layer of value and helping them stand out. It's a great way for small businesses to innovate and offer something special. https://madebynaturelabs.com/

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