Facial Masks the Masking Madness: Why, How To, and Customizing Them!
- Genelle Holub
- Aug 6
- 5 min read
In the dynamic world of skincare, facial masks can often leave you scratching your head. With different skin types and the way skin changes with seasons and environmental factors, it’s essential to have a toolkit of masks for various needs. Whether you’re dealing with teenage acne, menopausal breakouts, or aging skin, knowing how to choose and use different masks can revolutionize your skincare routine.
This guide will help you navigate the complexities of face masks, specifically Face It Skin masks. You will learn how to customize your application for the best results. Get ready to explore the benefits of exfoliating, clay, and hydrating masks and learn how to tailor your regimen like an expert! Want to listen? Click link: https://open.spotify.com/episode/5E2ZKmD2oU5ANAvaXJYbI2?si=nEu4S_WcTzac5sQQZl9nlw
Understanding the Facial Mask Madness
Face masks are not a one-size-fits-all solution. Each mask serves a distinct purpose and targets specific skin concerns. With an overwhelming number of options, it’s important to identify your skin's current needs.
Paying attention to changes—be they hormonal fluctuations, environmental stress, or seasonal shifts—is vital. For example, you may notice that a lightweight moisturizer works well in the summer but leaves your skin feeling dry in winter. The right masks can help skin feel better and adapt to these changes.

Starting with Exfoliation
Before applying any mask, prepping your skin is key. Exfoliating masks such as Glow Mask and Luxe Oxygen Peel are perfect for this step. They remove excess oils, dirt, and dead skin cells, ensuring your skin is ready for deeper treatments.
Glow Mask: This gentle exfoliator is to be used weekly and is perfect for brightening your complexion. It's particularly beneficial for those with sensitive skin or mild exfoliating concerns, just to get the gunk out offering a radiant look without irritation. This is perfect to start a teen off with mild acne or the person that has sensitive skin or someone who needs a weekly skin refresh.
Luxe Oxygen Peel: If you're after a more intense treatment, this powerful at-home peel removes dead skin cells and delivers a boost of oxygen. Studies show that regular exfoliation can improve skin texture by up to 30%, making it a vital inclusion in your routine. This mask is for someone who has aging concerns or who wants a little more gusto due to its glycolic acid and alpha hydroxy acids. Can be used weekly.
Don’t skip this step; it enhances the effectiveness of all subsequent treatments!
Choosing the Right Clay Mask
After exfoliation, your skin will be primed for a clay mask or hydrating mask. Depending on your skin's unique issues, consider the Raspberry Clay Mask or the Turmeric Clay Mask.
Raspberry Clay Mask: Ideal for dry and dehydrated skin, this mask nourishes while pulling out impurities. Glycolic acid helps with cell turnover while it's rich in hydrating elements using Oregon raspberries and Schisandra berry from Northeastern China. It ensures your skin remains soft post-treatment. Use once a week.
Turmeric Clay Mask: If acne, redness, or uneven skin tone is a concern, this mask is a great choice. Containing glycolic acid and loaded with 2 types of clay, it has oodles of antioxidants. Turmeric calms inflammation and helps create a balanced complexion. Users often report a reduction in redness by up to 40% after regular use. Use once a week.
Both of these masks are designed to give your skin essential care, especially when used after exfoliating. Be sure to use on wet skin.

The Final Quench: Hydration is Key
After exfoliating and using the right clay mask, it’s time to add moisture back into your skin with Hydra Drench. Your skin is ready and waiting for the absorbance of these hydrating essentials. This hydrating mask locks in moisture, giving your skin a lovely, dewy finish with cocoa, shea butter, wintergreen and salicylic acid.
If you use retinol at night and find your skin becoming tight or dry, applying Hydra Drench can provide immediate relief. In clinical trials, users have noticed a 25% increase in skin hydration levels after just one use, making it a must-have. Keep reading for masking tips & tricks. I have so many clients who use this mask over their retinol as a night cream.
Customizing Your Mask Routine
One of the most exciting aspects of face masks is the ability to customize them for your needs — think of yourself as a skincare chemist! Apply different types of mask where you have key concerns. No sure? Schedule a free consultation with me either by phone, zoom or in-person.
For example, if your t-zone is oily but your cheeks are dry, start with the Glow Mask over your entire face. After rinsing, apply the Raspberry Clay Mask on your cheeks for added hydration while treating your t-zone with the Turmeric Clay Mask to control oil and breakouts.
This method, known as 'multi-masking,' allows you to tackle multiple concerns at once, maximizing the benefits of each mask. You can also use this method incorporating Hydra Drench Mask. Maybe you need the hydra drench on your cheeks and chin whereas your forehead and nose are oily so here you would use the Turmeric Clay Mask then when the others are rinsed off follow up with our Advanced Acne Treatment in the t-zone on dry skin. The Advanced Acne treatment dries clear and does not get washed off. This mask is a multi-use acting as a spot treatment, mask or primer for makeup.
Listening to Your Skin
Just as seasons change, so do our skin's needs. It's crucial to pay attention to your skin's signals and adapt your masking routine accordingly.
With each change—be it the cold air of winter or the heat of summer—your skin's moisture requirements will shift. Keeping a variety of masks on hand allows you to respond proactively. For instance, increase hydrating masks when your skin feels parched, and incorporate acne-fighting masks when blemishes appear. The better you understand your skin, the easier it will be to select the right treatments over time.

Master the Art of Masking
Finding the right masks for your skin and knowing how to apply them can significantly enhance your skincare routine. By starting with an exfoliating mask, choosing the right clay mask, and finishing with a hydrating treatment, you’re on your way to addressing specific concerns.
Always remember that skincare is about awareness. Every season reassess what your skin needs at any point in time. Gather your masks, experiment with different combinations, and enjoy the wonderful journey toward healthy, fresh and radiant skin!
Your unique skin deserves the right care, and with the right knowledge and tools, mastering masking will be easy!
Please contact me for inquiries or questions: Genelle@faceitskin.net
Learn more about Face It Skin: www.faceitskin.net

Genelle Holub
Face It Skin Founder
MUA, CNE
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